Pop Icon Keys is the latest addition to the Studio Series, a collection of products by Logitech that help you to personalize your workspace with its bold design and features that marry style with unparalleled functionality.

As the Lead Designer on this project for the past 18 months, I'm thrilled that we were able to bring this product to life, overcoming the challenges faced during the manufacturing process.

Read the official post here.

Logitech announced the launch of POP Icon Keys, an innovative, eye-catching new keyboard designed to express yourself and boost productivity. POP Icon Keys personalizes the workspace with its bold design and features that marry style with unparalleled functionality. 

“At Logitech, we believe you should get the style and design you want at your workspace without compromising on productivity and comfort,” said Art O’Gnimh, general manager in the personal workspace division at Logitech. “POP Icon Keys delivers a brilliant typing experience and smart productivity shortcuts, in a carefully crafted standout design."

POP Icon Keys’s contoured, low-profile keys offer responsive, hushed, and instantly familiar typing. The keyboard’s fresh colors, transparent finishing, and sleek silhouette will enhance and personalize any desk, wherever you get work done.

Featuring four customizable life-hack Action Keys with the free Logi Options+ app to save time and work smarter, seamlessly transition from “work mode” to “break mode” by accessing a suite of productivity tools, opening up your favorite social media, music, and video apps or launching your favorite AI tools, including Logi AI Prompt Builder, with a single key press. POP Icon Keys also provides all the widely-used 1-touch shortcut keys like mute, emoji menu, screenshot, and more, which can be personalized and accessed easily using the free Logi Options+ app to suit individual workflow needs. The keyboard is designed to work with multiple operating systems and devices, for typing across up to three different computers, phones, or tablets at the press of a button. With up to 36 months of battery life, POP Icon Keys provides long-lasting reliability and uninterrupted productivity.

The POP Icon Combo pairs POP Icon Keys with POP Mouse, which features a SmartWheel for precise navigation and Silent Touch Technology that removes 90% of click noise. A perfect companion to the keyboard, POP Mouse features two Action Buttons customizable through the Logi Options+ app to effortlessly toggle between work and leisure modes. With a battery that lasts up to 24 months and the ability to connect and switch between up to three devices, work for longer with this modern, compact, and contoured mouse.

Experience the future of workplace personalization and efficiency and with the POP Icon Keys keyboard and POP Mouse—where style and design meets innovation to transform your creative and productive space.

Designing for Sustainability

With POP Icon Keys and POP Mouse, users can elevate their workspace style and productivity, all while enjoying the peace of mind that comes with knowing it was designed with sustainability in mind. The POP Icon Keys and POP Mouse use post-consumer recycled plastic in their plastic parts – between 37% and 70%, depending on the color – to enhance circularity and lower the product’s carbon footprint. Furthermore, its paper packaging comes from FSC™-certified forests and other controlled sources. 

Here a some links of the latest media coverage.

• Forbes: Logitech Pops Up With Another Fun Wireless Keyboard And Mouse
• Head Topics: Logitech Pops Up With Another Fun Wireless Keyboard And Mouse
• How-to-Geek: Logitech’s POP Icon Keys Has Long-Lasting Battery and Customizable Keys
• Laptop Mag: Logitech POP Icon Keys review: It's the Sabrina Carpenter of keyboards
• Lifewire: Why I'm Finally Ditching My Apple Magic Keyboard 
• MacStories: POP Icon Keys: Logitech Brings Automation to a Budget-Friendly Keyboard
• Neowin: Logitech unveils new POP Icon Keys keyboard with colorful design, quiet typing
• PCMag: Logitech POP Icon Keys Review
• Stock Titan: Introducing Logitech Pop Icon Keys: Where Innovation and Style Come Together for Maximum Productivity 
• Tech News Tube: Logitech unveils adorable POP Icon Keys keyboard

Back to Journal

#PopIconKeys #DesignStory #Process #Logitech #WirelessKeyboard

This is an interview with Benjamin Ehrenberg, a Principal Designer at Logitech, who shares his journey and experiences in the field of industrial design. Benjamin, originally from Germany and now based in Taiwan, describes how he stumbled into industrial design after initially pursuing mechanical engineering. His career path took him through various roles at companies like ASUS, Panasonic, and eventually Logitech.

Benjamin talks about his early work in industrial design, including a pivotal moment when he created a smartwatch concept that caught the attention of ASUS, leading to a job offer. He discusses the challenges and excitement of working in the early stages of wearable technology, describing the environment as a "wild west" of innovation.

Later, he moved on to Panasonic, where he worked on IoT (Internet of Things) projects. Benjamin reflects on the difficulties of implementing innovative designs within the constraints of existing products.

Overall, Benjamin's story highlights the importance of persistence, adaptability, and creativity in the field of industrial design.

Check it out:
Apple Podcasts: https://lnkd.in/gK6CbsWb
Spotify: https://lnkd.in/gPBmEr48

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Start doing, stop overthinking.
We've all been stuck in projects, struggling to meet high expectations, whether from our team or ourselves.
Innovating often requires unexpected routes, those detours that lead to the "Eureka" moment.
It involves taking incremental steps toward goals, exploring and testing along the way.

In my lecture, I shared how I tackled such moments in my career—breaking big problems into digestible parts.
Discover how tools like rapid prototyping and generative AI helped me to deliver quick turnarounds.

The overwhelming positive feedback is proof that my talk hit a nerve. Thanks to Prof Daisuke Nagatomo for allowing me to share over a decade of experience in the fast-paced world of industrial design with curious students at NTNU's Design Department. Read the Article here.
A universal truth emerged: everyone is more engaged when interacting with physical samples.

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#industrialdesign #designeducation #innovation #collaboration #futureofinnovation

I'm happy to announce that I will be speaking at the Power of Asian Design Event this year in Taichung.

I hope to see you there.

Time and dates here:

第八屆「來自亞洲的設計力量 The Power of Asian Design」國際設計研討會 International Design Seminar

日期：2020年11月27日（五）

時間：9:00AM~5:30PM

地點：國立公共資訊圖書館 2F國際會議廳（台中市南區五權南路100號）

※國際設計大師：

#視覺傳達類：

英國United Kingdom－Anthony Soames／薩巴卡瑪創辦人暨設計總監

德國Germany－Felix von Bomhard／果多設計創辦人

#產品設計類：

德國Germany－Benjamin Ehrenberg／羅技首席設計師

法國France－Oscar Coutinho／CRE8奎艾特設計 設計副理

#建築與室內設計類：

日本Japan－Daisuke Nagatomo／國際設計師協會(IAD)年度設計師、國立臺灣師範大學設計學系助理教授

#時尚設計類：

紐西蘭New Zealand－Ra Thomson／MisteR男裝創辦人暨設計師、實踐大學助理教授

Logitech M190 is finally live.

A huge milestone towards a more sustainable industry -  introducing a entry level  wireless mouse

that is using post-consumer recycled plastic. I'm glad my design could contribute to this change.

Thanks to everyone involved in this project.

I'm so glad to be sharing this!

The shaver I've been working on for Panasonic has finally been launched into the Chinese Market. This product is a milestone for Panasonic towards a more modern gender neutral design connecting it with it's japanese design roots of modest simplicity.

All I can say is, thank you and congratulations to the whole team who worked on this beauty.

Thanks

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