September 8, 2023


Our Projects for Logitech get Honored with 9 iF Design Awards, Red Dot, Good Design Chicago, Fast Company's by Design Award and The International Design Excellence Awards (IDEA) for Outstanding Design

Congratulations to everyone involved.

Industrial Design: Andy Cheng, SzuTing Lan, Seter Wu

CMF: Claire Hsu, Pinpach Piyatiratitivorakul, Kelly Kim

Aurora Collection


Logitech Signature M650

Logitech Signature K650

Logitech Aurora Collection


Logitech Signature M650 Wireless Mouse

2023 iF Product Design Awards

Logitech Signature M650

Logitech Aurora Collection

2023 Fast Company’s Innovation by Design award

Logitech Aurora Collection

2023 The International Design Excellence Awards (IDEA)

BRONZE AWARD Logitech Aurora Collection

Logitech Signature K650

70 Years IF Design Taipei
70 Years IF Design Taipei

Launched in 1959 by iF Industrie Forum Design e.V., the iF Design Product Design Award is a prestigious symbol of outstanding design that attracts a diverse, international group of both up-and-coming designers and design veterans. This year, the iF jury judged over 10,000 entries from fifty-six countries across nine disciplines, including UX, UI, and Product Design.

Organized by Red Dot GmbH & Co. KG, the Red Dot Design Award is an international design competition judged by expert juries in the areas of Product Design, Brands & Communication Design, and Design Concepts. For over sixty years, it has been one of the most coveted honors in the design industry, judged by a panel of experts and drawing thousands of applicants annually from around the world.

Juni 20, 2023

LOGITECH wins RED DOT Design Team of the Year Award 2023

Under the leadership of Chief Design Officer Alastair Curtis, Logitech, the Swiss-based company, has undergone a fundamental transformation over the past ten years from a company known for its technology to an award-winning design company. Logitech has established itself as a design brand with a focus on quality and innovation.

With carefully designed products and innovative digital solutions, Logitech has kept the consumer at the heart of what it does and has changed the way in which people interact with digital devices, setting new trends in audio and video, as well as the gaming industry. Wireless mice, keyboards, headsets, Bluetooth speakers, webcams and video conferencing systems have not only provided impetus for leisure and lifestyle culture but also improved how and where we work – whether in an office, on the go or when working from home.

Logitech has been awarded the honorary title “Red Dot: Design Team of the Year 2023” for this work.

Read the full article here

APAC Design Team

August 31, 2021

TISDC 2021 – Taiwan International Student Design Competition Juror

I've been invited to be a juror for the Taiwan International Student Design Competition. I'm really happy to contribute to the local design community and help young talents succeed in their craft.

Click here to learn more.

The 2021 Taiwan International Student Design Competition (TISDC) is organized by the Ministry of Education, and sponsored by iSee Taiwan Foundation and the Sayling Wen Cultural & Educational Foundation. The award ceremony will be held on December 3, 2021 at the Tsai Jui-yueh Dance Research Institute in Taipei. This year, the TISDC has attracted up to 21,901 entries by statistics of 59 countries/regions, and 970 college departments. After going through a rigorous preliminary and final selection, a total of 76 works stood out from all the participants. Among these winning works, 32 works are from students in Taiwan. Furthermore, the Gold Prizes in the two categories of Product Design and Visual Design are also from Taiwan and won the highest honor of the “Grand Prix”. This clearly demonstrates that students in Taiwan are not only equipped with abundant design energy, but also have the capacity to compete at an international-level.

This year marks the 14th year of the TISDC. For the fourth consecutive year, the competition has received more than 20,000 entries and continues to break records. TISDC is now an international competition, in which its popularity and credibility are recognized by the global design society. These tremendous results are rooted in years of accumulating efforts in promoting design education in Taiwan.

August 9, 2021


The studio series is one of the most ambitious project coming from the Logitech Design Center Asia Pacific based in Hsinchu and is meant to connect Logitech as a brand with the young and dynamic Chinese consumer by offering a new approach to our design language.

We got heavily inspired by the amazing 60's Design icons and created a modern homage to Olivetti typewriters by Ettore Sottsass and brought the essence, the fun and color into 2020.

I really want to thank everyone who was involved in the project and contributed to the vision.

Special thanks to Irfan Kachwalla for the great execution and our Design Director Nick Jinkinson for the hands on support and guidance during this project.

Read the official post here.

Today, Logitech launched POP KeysPOP Mouse and Logitech Desk Mat, the newest products in the Logitech Studio Series to bring character, joy and self-expression to your work routine. The release of the new mouse and mechanical keyboard redefine what your personal workspace can look like with three vibrant new aesthetics.

“The Studio Series by Logitech embraces the originality of each individual out there,” said Art O’Gnimh, vice president of the lifestyle business for creativity and productivity at Logitech. "With POP Keys and POP Mouse we created innovative products that aim to be just as expressive as our users, with big personalities and no compromise on productivity.”

POP Keys comes with eight swappable emoji keycaps in the box – four on the keyboard itself. The emoji keys can be easily customized to your favorite emoji or another handy shortcut using Logitech Options software, available via a simple download for PC or Mac. POP Mouse also features a top button that opens the emoji menu and can be customized for one-tap convenience.

Beautifully retro, POP Keys offers comfy, scooped typewriter-style mechanical keys and new-generation functions. Its 12 new FN shortcuts feature Snip Screen, Mute Mic and Media Keys to facilitate the modern workday. Experience typing that’s almost addictive on typewriter-style mechanical keys and feel your fingers bounce across the comfy, scooped keys as they click, clack and pop.

Cute and compact, the POP Mouse slips easily into your bag or pocket for on-the-go working and keeps you productive with the Smartwheel that flips automatically from high-precision to speed scroll mode. Its smooth body, crafted for comfort, fits snugly in your palm to help you work on whatever is needed. Available in many vibrant colors to bring joy to your work, POP Mouse delivers a sweet design that helps you curate a joyful desk space. When Logitech Options is downloaded, use the mouse with Logitech Flow, a software feature for easy text, file and image copy-and-pasting between computers.

Both POP products empower multi-device creativity, connecting to up to three devices at a time via Bluetooth or the Logi Bolt wireless receiver. Each also comes with the promise of durability and long-lasting battery life—a signature of Logitech products.

Read more about this product here.


The Verge



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November 8, 2020

來自亞洲的設計力量The Power of Asian Design

I'm happy to announce that I will be speaking at the Power of Asian Design Event this year in Taichung.

I hope to see you there.


Time and dates here:

第八屆「來自亞洲的設計力量 The Power of Asian Design」國際設計研討會 International Design Seminar
地點:國立公共資訊圖書館 2F國際會議廳(台中市南區五權南路100號)
英國United Kingdom-Anthony Soames/薩巴卡瑪創辦人暨設計總監
德國Germany-Felix von Bomhard/果多設計創辦人
德國Germany-Benjamin Ehrenberg/羅技首席設計師
法國France-Oscar Coutinho/CRE8奎艾特設計 設計副理
日本Japan-Daisuke Nagatomo/國際設計師協會(IAD)年度設計師、國立臺灣師範大學設計學系助理教授
紐西蘭New Zealand-Ra Thomson/MisteR男裝創辦人暨設計師、實踐大學助理教授

August 8, 2020

Logitech M190 is live

Logitech M190 is finally live.

A huge milestone towards a more sustainable industry -  introducing a entry level  wireless mouse

that is using post-consumer recycled plastic. I'm glad my design could contribute to this change.

Thanks to everyone involved in this project.


Logitech M190

Mai 8, 2020

Panasonic ES-LM-31 launches in China

I'm so glad to be sharing this!

The shaver I've been working on for Panasonic has finally been launched into the Chinese Market. This product is a milestone for Panasonic towards a more modern gender neutral design connecting it with it's japanese design roots of modest simplicity.

All I can say is, thank you and congratulations to the whole team who worked on this beauty.





Januar 31, 2020

SprechenÜber Special Montag KHB Weissensee

 SprÜbr special SprechenÜber Benjamin Ehrenberg

Ich freue mich diesen Montag, den 3.2.2020 um 18 Uhr  spontan als Special Guest zu erscheinen. Kommt vorbei auf ein Drink, Snack und Talk mit Mir dem KHB Alumni. Ich erzähle über meine Arbeit in Shanghai und über meine aktuellen Projekte in China.

I'm happy to announce to speak at  SprÜbr special this Monday at 18:00 Prof.Mensa, I'm  a former KHB student and now working in China. I will speak about my current position and work in Shanghai, China. Come by for a drink, snack and talk.

See you.

SprechenÜber is an interdisciplinary series of lectures at Weißensee. The lecturing guests are designers and artist from all fields. They present their work experiences within their line of business as well as in the world beyond Campus.

September 21, 2018

Panasonic Alpha is Live.

Panasonic Alpha is Live.

I had the honor to be invited to Suning Headquarter in Nanjing for the official launch event and talk to the Press about the gamechaning product from Panasonic.

Panasonic Alpha Launch

April 27, 2018

Meet me at Auto Shanghai !

On April 18-25th, I'll be representing Panasonic Design Center China at the Auto Shanghai 2018, sharing experiences in shaping the future of connected driving and infotainment solutions.

This years we will be sharing our  Advanced Cockpit studies. Looking forward to share more information in the coming days.

As a Design Lead, I believe that a well thought throw strategy works in favor of us making sure we and our industry partners design the right solutions - in a time where products, experiences, and their eco-systems are growing together blurring lines for how to solve challenges of the future.

My schedule is already packed with meetings, sharings, and talks. But as always, I'm very happy meeting with familiar faces, and of course to great many new good friends.


Benjamin Ehrenberg at Auto Shanghai
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