NEWS | Design for a positive future

Oktober 9, 2024

Pop Icon Keys is Live now!

Pop Icon Keys is the latest addition to the Studio Series, a collection of products by Logitech that help you to personalize your workspace with its bold design and features that marry style with unparalleled functionality.

As the Lead Designer on this project for the past 18 months, I'm thrilled that we were able to bring this product to life, overcoming the challenges faced during the manufacturing process.

Read the official post here.

Logitech announced the launch of POP Icon Keys, an innovative, eye-catching new keyboard designed to express yourself and boost productivity. POP Icon Keys personalizes the workspace with its bold design and features that marry style with unparalleled functionality.

“At Logitech, we believe you should get the style and design you want at your workspace without compromising on productivity and comfort,” said Art O’Gnimh, general manager in the personal workspace division at Logitech. “POP Icon Keys delivers a brilliant typing experience and smart productivity shortcuts, in a carefully crafted standout design."

POP Icon Keys’s contoured, low-profile keys offer responsive, hushed, and instantly familiar typing. The keyboard’s fresh colors, transparent finishing, and sleek silhouette will enhance and personalize any desk, wherever you get work done.

Featuring four customizable life-hack Action Keys with the free Logi Options+ app to save time and work smarter, seamlessly transition from “work mode” to “break mode” by accessing a suite of productivity tools, opening up your favorite social media, music, and video apps or launching your favorite AI tools, including Logi AI Prompt Builder, with a single key press. POP Icon Keys also provides all the widely-used 1-touch shortcut keys like mute, emoji menu, screenshot, and more, which can be personalized and accessed easily using the free Logi Options+ app to suit individual workflow needs. The keyboard is designed to work with multiple operating systems and devices, for typing across up to three different computers, phones, or tablets at the press of a button. With up to 36 months of battery life, POP Icon Keys provides long-lasting reliability and uninterrupted productivity.

The POP Icon Combo pairs POP Icon Keys with POP Mouse, which features a SmartWheel for precise navigation and Silent Touch Technology that removes 90% of click noise. A perfect companion to the keyboard, POP Mouse features two Action Buttons customizable through the Logi Options+ app to effortlessly toggle between work and leisure modes. With a battery that lasts up to 24 months and the ability to connect and switch between up to three devices, work for longer with this modern, compact, and contoured mouse.

Experience the future of workplace personalization and efficiency and with the POP Icon Keys keyboard and POP Mouse—where style and design meets innovation to transform your creative and productive space.

Designing for Sustainability

With POP Icon Keys and POP Mouse, users can elevate their workspace style and productivity, all while enjoying the peace of mind that comes with knowing it was designed with sustainability in mind. The POP Icon Keys and POP Mouse use post-consumer recycled plastic in their plastic parts – between 37% and 70%, depending on the color – to enhance circularity and lower the product’s carbon footprint. Furthermore, its paper packaging comes from FSC™-certified forests and other controlled sources.

Here a some links of the latest media coverage.

CNN: Logitech’s Pop Icon keyboard is delightfully colorful and customizable
Forbes: Logitech Pops Up With Another Fun Wireless Keyboard And Mouse
Head Topics: Logitech Pops Up With Another Fun Wireless Keyboard And Mouse
How-to-Geek: Logitech’s POP Icon Keys Has Long-Lasting Battery and Customizable Keys
Laptop Mag: Logitech POP Icon Keys review: It's the Sabrina Carpenter of keyboards
Lifewire: Why I'm Finally Ditching My Apple Magic Keyboard
MacStories: POP Icon Keys: Logitech Brings Automation to a Budget-Friendly Keyboard
Neowin: Logitech unveils new POP Icon Keys keyboard with colorful design, quiet typing
PCMag: Logitech POP Icon Keys Review
Stock Titan: Introducing Logitech Pop Icon Keys: Where Innovation and Style Come Together for Maximum Productivity
Tech News Tube: Logitech unveils adorable POP Icon Keys keyboard

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#PopIconKeys #DesignStory #Process #Logitech #WirelessKeyboard

August 23, 2024

The Right Amount of Futurism

This is an interview with Benjamin Ehrenberg, a Principal Designer at Logitech, who shares his journey and experiences in the field of industrial design. Benjamin, originally from Germany and now based in Taiwan, describes how he stumbled into industrial design after initially pursuing mechanical engineering. His career path took him through various roles at companies like ASUS, Panasonic, and eventually Logitech.

Benjamin talks about his early work in industrial design, including a pivotal moment when he created a smartwatch concept that caught the attention of ASUS, leading to a job offer. He discusses the challenges and excitement of working in the early stages of wearable technology, describing the environment as a "wild west" of innovation.

Later, he moved on to Panasonic, where he worked on IoT (Internet of Things) projects. Benjamin reflects on the difficulties of implementing innovative designs within the constraints of existing products.

Overall, Benjamin's story highlights the importance of persistence, adaptability, and creativity in the field of industrial design.

Check it out:
Apple Podcasts: https://lnkd.in/gK6CbsWb
Spotify: https://lnkd.in/gPBmEr48

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Dezember 4, 2023

Navigating tomorrow. How designers can stay competitive in the Age of AI

Start doing, stop overthinking.
We've all been stuck in projects, struggling to meet high expectations, whether from our team or ourselves.
Innovating often requires unexpected routes, those detours that lead to the "Eureka" moment.
It involves taking incremental steps toward goals, exploring and testing along the way.

In my lecture, I shared how I tackled such moments in my career—breaking big problems into digestible parts.
Discover how tools like rapid prototyping and generative AI helped me to deliver quick turnarounds.

The overwhelming positive feedback is proof that my talk hit a nerve. Thanks to Prof Daisuke Nagatomo for allowing me to share over a decade of experience in the fast-paced world of industrial design with curious students at NTNU's Design Department. Read the Article here.
A universal truth emerged: everyone is more engaged when interacting with physical samples.

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#industrialdesign #designeducation #innovation #collaboration #futureofinnovation

September 8, 2023

DESIGN AWARD 2023

Our Projects for Logitech get Honored with 9 iF Design Awards, Red Dot, Good Design Chicago, Fast Company's by Design Award and The International Design Excellence Awards (IDEA) for Outstanding Design

Congratulations to everyone involved.

Industrial Design: Andy Cheng, SzuTing Lan, Seter Wu

CMF: Claire Hsu, Pinpach Piyatiratitivorakul, Kelly Kim

RED DOT AWARD 2023

Logitech Signature M650

Logitech Signature K650

Logitech Aurora Collection

GOOD DESIGN CHICAGO 2023

Logitech Signature M650 Wireless Mouse

2023 iF Product Design Awards

Logitech Signature M650

Logitech Aurora Collection

2023 Fast Company’s Innovation by Design award

Logitech Aurora Collection

2023 The International Design Excellence Awards (IDEA)

BRONZE AWARD Logitech Aurora Collection

Logitech Signature K650

Launched in 1959 by iF Industrie Forum Design e.V., the iF Design Product Design Award is a prestigious symbol of outstanding design that attracts a diverse, international group of both up-and-coming designers and design veterans. This year, the iF jury judged over 10,000 entries from fifty-six countries across nine disciplines, including UX, UI, and Product Design.

Organized by Red Dot GmbH & Co. KG, the Red Dot Design Award is an international design competition judged by expert juries in the areas of Product Design, Brands & Communication Design, and Design Concepts. For over sixty years, it has been one of the most coveted honors in the design industry, judged by a panel of experts and drawing thousands of applicants annually from around the world.

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Juni 20, 2023

LOGITECH wins RED DOT Design Team of the Year Award 2023

Under the leadership of Chief Design Officer Alastair Curtis, Logitech, the Swiss-based company, has undergone a fundamental transformation over the past ten years from a company known for its technology to an award-winning design company. Logitech has established itself as a design brand with a focus on quality and innovation.

With carefully designed products and innovative digital solutions, Logitech has kept the consumer at the heart of what it does and has changed the way in which people interact with digital devices, setting new trends in audio and video, as well as the gaming industry. Wireless mice, keyboards, headsets, Bluetooth speakers, webcams and video conferencing systems have not only provided impetus for leisure and lifestyle culture but also improved how and where we work – whether in an office, on the go or when working from home.

Logitech has been awarded the honorary title “Red Dot: Design Team of the Year 2023” for this work.

Read the full article here →

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Dezember 23, 2022

Hello NCKU 2022

I had the pleasure to be invited as one of the Juror at the NCKU 2022 Year End exhibition. It was an amazing experience talking to young talents and seeing their inspiring work. By being able to give them valuable feedback on how they can improve their work and share an industry insider perspective I hope Thanks to

Benjamin Ehrenberg at NCKU 2022 Year end presentation talking to students

Benjamin Ehrenberg at NCKU 2022 Year end presentation

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August 31, 2021

TISDC 2021 – Taiwan International Student Design Competition Juror

I've been invited to be a juror for the Taiwan International Student Design Competition. I'm really happy to contribute to the local design community and help young talents succeed in their craft.

Click here to learn more.

The 2021 Taiwan International Student Design Competition (TISDC) is organized by the Ministry of Education, and sponsored by iSee Taiwan Foundation and the Sayling Wen Cultural & Educational Foundation. The award ceremony will be held on December 3, 2021 at the Tsai Jui-yueh Dance Research Institute in Taipei. This year, the TISDC has attracted up to 21,901 entries by statistics of 59 countries/regions, and 970 college departments. After going through a rigorous preliminary and final selection, a total of 76 works stood out from all the participants. Among these winning works, 32 works are from students in Taiwan. Furthermore, the Gold Prizes in the two categories of Product Design and Visual Design are also from Taiwan and won the highest honor of the “Grand Prix”. This clearly demonstrates that students in Taiwan are not only equipped with abundant design energy, but also have the capacity to compete at an international-level.

This year marks the 14th year of the TISDC. For the fourth consecutive year, the competition has received more than 20,000 entries and continues to break records. TISDC is now an international competition, in which its popularity and credibility are recognized by the global design society. These tremendous results are rooted in years of accumulating efforts in promoting design education in Taiwan.

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August 9, 2021

LOGITECH STUDIO SERIES IS LIVE NOW!

The studio series is one of the most ambitious project coming from the Logitech Design Center Asia Pacific based in Hsinchu and is meant to connect Logitech as a brand with the young and dynamic Chinese consumer by offering a new approach to our design language.

We got heavily inspired by the amazing 60's Design icons and created a modern homage to Olivetti typewriters by Ettore Sottsass and brought the essence, the fun and color into 2020.

I really want to thank everyone who was involved in the project and contributed to the vision.

Special thanks to Irfan Kachwalla for the great execution and our Design Director Nick Jinkinson for the hands on support and guidance during this project.

Read the official post here.

Today, Logitech launched POP Keys, POP Mouse and Logitech Desk Mat, the newest products in the Logitech Studio Series to bring character, joy and self-expression to your work routine. The release of the new mouse and mechanical keyboard redefine what your personal workspace can look like with three vibrant new aesthetics.

“The Studio Series by Logitech embraces the originality of each individual out there,” said Art O’Gnimh, vice president of the lifestyle business for creativity and productivity at Logitech. "With POP Keys and POP Mouse we created innovative products that aim to be just as expressive as our users, with big personalities and no compromise on productivity.”

POP Keys comes with eight swappable emoji keycaps in the box – four on the keyboard itself. The emoji keys can be easily customized to your favorite emoji or another handy shortcut using Logitech Options software, available via a simple download for PC or Mac. POP Mouse also features a top button that opens the emoji menu and can be customized for one-tap convenience.

Beautifully retro, POP Keys offers comfy, scooped typewriter-style mechanical keys and new-generation functions. Its 12 new FN shortcuts feature Snip Screen, Mute Mic and Media Keys to facilitate the modern workday. Experience typing that’s almost addictive on typewriter-style mechanical keys and feel your fingers bounce across the comfy, scooped keys as they click, clack and pop.

Cute and compact, the POP Mouse slips easily into your bag or pocket for on-the-go working and keeps you productive with the Smartwheel that flips automatically from high-precision to speed scroll mode. Its smooth body, crafted for comfort, fits snugly in your palm to help you work on whatever is needed. Available in many vibrant colors to bring joy to your work, POP Mouse delivers a sweet design that helps you curate a joyful desk space. When Logitech Options is downloaded, use the mouse with Logitech Flow, a software feature for easy text, file and image copy-and-pasting between computers.

Both POP products empower multi-device creativity, connecting to up to three devices at a time via Bluetooth or the Logi Bolt wireless receiver. Each also comes with the promise of durability and long-lasting battery life—a signature of Logitech products.