Pop Icon Keys

Signature Series

Logitech

Introduction

With feel-good typing, customisable Action Keys and a unique aesthetic, anyone can boss a new project from the very start. You don’t need to wait for greatness, it can be seized from day one. Harness your individuality and uniqueness and make no-compromises with the POP ICON KEYS. This stylish tool is the perfect accessory to bring your ideas to life. “Start with a POP” celebrates self-expression and invites you to proudly and authentically express yourself.

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Process

"Pop Icon Keys celebrates design through its playful aesthetic, thoughtful combinations of color and materials, and meticulous attention to detail."

We believe you should get the workspace functionality and comfort you need, without compromising on the look you want. That’s why POP Icon Keys has a carefully crafted, standout design that celebrates self-expression with features for unparalleled functionality. It’s anything but ordinary with a sleek silhouette, transparent finish, and bold aesthetic in four fresh colors. Keycaps are crucial for the typing experience and overall performance of the product. We fully redesigned keycaps to fit the high ergonomic standards of logitech while keeping a soft approachable silhouette to offer best in class typing experience.

Pop Icon Keys is a 75% layout adding an additional row of fully customizable keys. We fully redesigned the keycaps with a contoured shape for additional comfort while keeping the pitch between keys at 19mm.

Concept Development

“How is this solving their problem?”

After testing several concepts with audiences we continued crafting and optimizing the product. With every iteration we found opportunities to drive innovation. We always asked ourselves “How is this solving their problem?”

After several rounds of refining the experience we build a high fidelity mockup of the experience for final evalution and lock down the design for mass production.

CMF

"We want to empower them to be different and to be themselves."

This product is designed to help bring a piece of you into your everyday life and for work, it brings out more expression, more color, for a unique you, while delivering great comfort and productivity.

With the use of Materials, the tactile and visual qualities invite users to engage and explore, making each interaction a unique and personal experience.

We offer not just one, but four color options for POP because we understand that each Newbie has a unique taste. We want to empower them to be different and to be themselves.

Storytelling

Your Design Process is Your Story

If you work in isolation and present your final design to stakeholders without involving them earlier, you risk losing their enthusiasm. To ensure your stakeholders are fully engaged and excited about the outcome, they need to feel connected to the process from the start.

The solution? Make your design process a story they can follow. Involve your stakeholders throughout the journey, allowing them to contribute and understand the reasoning behind each decision. This not only fosters buy-in but also makes them emotionally invested, helping to build a stronger, shared commitment to the final design.

During the entire process I've created engaging videos of the concepts using high fidelity prototypes and CGI models to tell each story and show it's strengh and weakness. Some of the videos were later used to pitch the project retailers and generate hype from stakeholders.

Software

“POP Icon Keys delivers a brilliant typing experience and smart productivity shortcuts, in a carefully crafted standout design."

Productivity hacks at your fingertips. Set an Action Key to work mode and open your Microsoft/Google workspace apps or most used web tabs instantly. Get things done easily by accessing your AI tools with a press of an Action Key.

Featuring four customizable life-hack Action Keys with the free Logi Options+ app to save time and work smarter, seamlessly transition from “work mode” to “break mode” by accessing a suite of productivity tools, opening up your favorite social media, music, and video apps or launching your favorite AI tools, including Logi AI Prompt Builder, with a single key press.

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