Introduction

A rechargeable stick vacuum with a focus on the world's No. 1* suction power and usability. We integrated technology nurtured with canister vacuums into stick vacuums to achieve high performance and usability. The product controls the high-power motor's output based on the amount of dust by using unique sensing technology to ensure long operation and strong suction power. By taking advantage of Panasonic's unique weight saving technique, we reduced the weight of the nozzle at the tip of the product in particular to ease the strain of frequent and subtle lifting actions while vacuuming. The handle and sections up to the operating parts have a soft contour to symbolize usability and safety. 

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ROLE | Lead Designer
CLIENT | Panasonic
DEVELOPMENT TIME | 13 months
TARGET REGION  | Mainland China, Hong Kong, Taiwan
YEAR | 2018
MY CONTRIBUTION | Concept Development, Ideation, Design Strategy, Concept Refinement, Storytelling, CGI, DFM