Introduction

The Panasonic wanted to replace its bestselling Ionic Hairdryer. Therefor we developed several prototypes and concepts to innovate in functionality and design.The result is the foundation for further products to come.

→ to the homepage of Panasonic.

ROLE | Lead Designer
CLIENT | Panasonic
TARGET REGION | Mainland China
YEAR | 2017
MY CONTRIBUTION | Concept Development, Ideation, Design Strategy, Concept Refinement, Storytelling, CGI, DFM, Technical Design, Class A Surfacing

Process

From Research to Manufacturing

Teamwork is key, so during the whole design process there has been a close collaboration between our engineering team in Guangzhou and our Marketing and Planning Department in Shanghai. Several rounds of Market Research where we deeper understood our Chinese customer as well as hundreds Iteration or Prototypes to get the final design right.

Implementation

China for China.

Finding the perfect color to match the taste of the maturing Chinese consumer is a challenge. Especially if you designing for entry level product which should appeal to a wide range of costumer. As a European designer for a Japanese manufacturer coming from a different cultural background with another understanding of color and material it’s even more of a challenge. In order to understand our consumer on a deeper level we conducted several consumer research, discussing with affluent Chinese consumer in major tier 1-4 cities all over china and closely collaborating with our Chinese team member helped a lot to find the best CMF solution for an important product like this.