Panasonic EW-DM81

The EW-DM81 electric toothbrush promotes sustainable oral and dental hygiene. Its sleek design introduces a stylish accent to the bathroom.

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Role: Design Lead at Panasonic, Shanghai

Role: Design Lead at Panasonic Design Center Shanghai.

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Date of Launch : 2018

Development Time : 12 months

Target Regions : Japan

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Client : Panasonic

PERFECT COMPANIEN - The 0.02-mm-fine bristle tips of this electric toothbrush brush closely along the gum line, removing buildup between teeth reliably and cleaning the periodontal pockets thoroughly with 31,000 vibrations per minute.

SIMPLE CONTROLS. EASY TO USE - The charging station can also hold a second brush head. The cylindrical housing is kept entirely in white; only the transition between the body and the attachment is marked by a matt silver ring. This lends the toothbrush a style-conscious, immaculate appearance.

SMARTPHONE READY - We defined the Look and Feel, redesigned the way our user connected with the devices and created an online marketplace to directly sell to the consumer through the APP.

TRAVEL WITH STYLE - charging travel case with cord

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