Panasonic EW-DM81 

The EW-DM81 electric toothbrush promotes sustainable oral and dental hygiene. Its sleek design introduces a stylish accent to the bathroom.

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Role: Design Lead at Panasonic, Shanghai 

Role: Design Lead at Panasonic Design Center Shanghai

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Date of Launch : 2018

Development Time : 12 months

Target Regions :  Japan

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Client : Panasonic

Client : Panasonic

PERFECT COMPANIEN - The 0.02-mm-fine bristle tips of this electric toothbrush brush closely along the gum line, removing buildup between teeth reliably and cleaning the periodontal pockets thoroughly with 31,000 vibrations per minute.

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 SIMPLE CONTROLS. EASY TO USE - The charging station can also hold a second brush head. The cylindrical housing is kept entirely in white; only the transition between the body and the attachment is marked by a matt silver ring. This lends the toothbrush a style-conscious, immaculate appearance.

SMARTPHONE READY -  We defined the Look and Feel, redesigned the way our user connected with the devices and created an online marketplace to directly sell to the consumer through the APP.

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TRAVEL WITH STYLE -  charging travel case with cord

© 2019 BENJAMIN EHRENBERG. ALL RIGHTS RESERVED

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