DESIGNED FOR EASE OF USE.

The EW-DM81 electric toothbrush promotes sustainable oral and dental hygiene. Its sleek design introduces a stylish accent to the bathroom. The charging station can also hold a second brush head. The cylindrical housing is kept entirely in white; only the transition between the body and the attachment is marked by a matt silver ring. This lends the toothbrush a style-conscious, immaculate appearance. 

SMARTPHONE READY -  We defined the Look and Feel, redesigned the way our user connected with the devices and created an online marketplace to directly sell to the consumer through the APP.

ROLE | DESIGN LEAD AT PANASONIC SHANGHAI
CLIENT | PANASONIC
SECTOR | BEAUTY PRODUCTS, CONSUMER ELECTRONICS
YEAR | 2018 
MY CONTRIBUTION | RESEARCH, IDEATION, CONCEPT DEVELOPMENT, VISUALISATION, SHOWCASE, DESIGN IMPLEMENTATION, CASE STUDY