PERFECT COMPANION.

Consistent with the values Panasonic, the shaver takes shaving to the next level with its innovative EasyClean system. Two shaving foils and a new, optimized middle trimmer ensure thorough shaving of both short and long hair. Designed to make shaving easy, it combines best-in-class ergonomics and a premium product impression. The fusion of fluid geometry and iconic signature elements have created a product experience based on japanese values of functionality, quality and simplicity. Designed for what matters.

ROLE | DESIGN LEAD AT PANASONIC SHANGHAI
CLIENT | PANASONIC
SECTOR | BEAUTY PRODUCTS, CONSUMER ELECTRONICS
YEAR | 2021 
MY CONTRIBUTION | RESEARCH, IDEATION, CONCEPT DEVELOPMENT, VISUALISATION, SHOWCASE, DESIGN IMPLEMENTATION, CASE STUDY