Introduction

Turn heads. Explore new worlds. Have fun. With unmatched comfort, a dreamy aesthetic, and gaming grade performance this collection has everything you need to play your best. Come as you are. Make it your own. Customize with key caps and an easy to use key puller and super simple, swappable top plates in Pink Dawn and Green Flash.

→ to the homepage of Aurora Collection.

ROLE | Principal Designer
CLIENT | Logitech
INDUSTRIAL DESIGN | SzuTing Lan
CMF LEAD  | Kelly Kim
YEAR | 2022
MY CONTRIBUTION | Art Direction, Concept Development, Ideation, Design Strategy, Concept Refinement, Storytelling, CGI, Case Study   

Challenge

MAKE IT YOURS. PLAY YOUR WAY.

The Aurora Collection features an approachable design language that breaks out of the boldness of traditional gaming to fit Logitech’s style and personality. It provides comfort, a dreamy aesthetic, and gaming-grade performance that solves the needs of women gamers. The G735 headset focuses on solving for fit and comfort through inclusive sizing and material choices. The G715 keyboard encourages self-expression through exchangeable top plates, key caps, and a cloud-shaped palm rest. The G705 mouse focuses on inclusive sizing with a focus on smaller hands.